»How to be creative in four steps« is a frame by frame animation that explains the creative process, based on the publication »The Art of Thought« by Graham Wallas. The author describes a creative process that incorporates four stages: preparation, incubation, ideation and verification phase. According to him, everyone has to go through these phases, when being creative.
Coming up with ideas and designing something under pressure can be messy sometimes. Understanding the theory on a deeper level can help to gain more control over the creative process. I created this short explainer video to summarise and visually explain the theory, in order to help people to make the best use of their creativity.